Navigating choppy waters: Supporting your clients through market uncertainty

Avoid taking needless losses and missing out on significant gains

The ongoing market volatility in 2008 is a constant reminder to equity investors that the path to inflation beating returns is not always a smooth one. Tales of doom in the media, as well as falling valuations can be unnerving even to the most seasoned investor.

It is tempting for nervous investors to make short-term moves out of uncertain markets and plan to re-enter when things are calmer. However, it is very difficult to time the moves out of and back into the market, and your clients could end up taking needless losses and missing out on significant gains.

Communication is crucial

Your reassurance and guidance can give your clients the confidence to ride out the storm and focus on long-term investment goals. To assist you, we’ve put together a pack designed to help you guide them through the reasons for market volatility, and to remind them that equity markets reward long-term, patient investors.

IFA Market Volatility Kit


Time not timing: the key to successful investment
Investing for the long-term, rather than trying to predict market movements, is the key to meeting your investment goals.

Investor behaviour – don’t follow the crowd
Investors often buy when markets are high, sell when they are low, and miss the opportunity to invest when markets offer good value.

Why equities make sense
The performance of the UK stock market illustrates the ability of equities to survive short-term fluctuations and generate long-term rewards.

Turning market volatility to your advantage
Regular investing can reduce concerns over the timing of investments and minimise the impact of market volatility.

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